Client: Novartis

Project: Awareness campaign for personal physicians and the general public

Year: 2020

Services: Creative direction, Storyboard, Copywriting, Illustration, Animation

Illustration and animation: Robi Srebrnič

Awaresness animation

Ankylosing spondylitis

The ankylosing spondylitis animation is designed as an awareness campaign and a desire to diagnose the disease faster. On average, it takes seven years for the disease to be correctly diagnosed. During this time, the disease can progress greatly and negatively affect the quality of life of patients.

The animation is intended for personal physicians. It clearly defines the symptoms that are very similar in several diseases. Among them, ankylosing spondylitis and all procedures that contribute to a faster diagnosis are clearly exposed.

Due to the good response, we adapted the animation for the general public. The target group are people who have not yet been diagnosed with the disease, but notice the listed symptoms in themselves. 

Due to the legislation, the animation for personal physicians must not be accessible to the general public. Therefore, only the animation for the general public is shown.

Previous
Previous

Cardiology – book design

Next
Next

Optomotive – print design