Client: Novartis
Project: Awareness campaign for personal physicians and the general public
Year: 2020
Services: Creative direction, Storyboard, Copywriting, Illustration, Animation
Illustration and animation: Robi Srebrnič
Awaresness animation
Ankylosing spondylitis
The ankylosing spondylitis animation is designed as an awareness campaign and a desire to diagnose the disease faster. On average, it takes seven years for the disease to be correctly diagnosed. During this time, the disease can progress greatly and negatively affect the quality of life of patients.
The animation is intended for personal physicians. It clearly defines the symptoms that are very similar in several diseases. Among them, ankylosing spondylitis and all procedures that contribute to a faster diagnosis are clearly exposed.
Due to the good response, we adapted the animation for the general public. The target group are people who have not yet been diagnosed with the disease, but notice the listed symptoms in themselves.
Due to the legislation, the animation for personal physicians must not be accessible to the general public. Therefore, only the animation for the general public is shown.