Client: Flower and Spice BV
Project: Brand identity design
Year: 2015 and ongoing
Services: Brand design, Design systems and structure, Creative direction, Brand communication, Visual identity, Brand guidelines, Packaging design, Print design, Digital design, UX/UI design, Social media, Photography, Presentations
Premium natural skin care
Flower and Spice
Flower and Spice is a premium natural skincare company based in The Netherlands. Most of its products are produced in Switzerland, which is renowned for the highest quality standards in the skin care industry. We have been working with Flower and Spice from day one, and have been supporting its brand development ever since. Our job is to create and curate the brand’s visual identity. We are proud to have spearheaded the entire conception process, from the design of the logo, packaging and print materials to the brand’s online store.
The design direction seeks to establish the high-end position of the products by sticking to a light and simple design language while at the same time emphasising the natural (flower and spice) aspect of the brand. The combination of flowers and spices, as the brand name suggests, is what makes this particular brand story so unique.
For the design of the logotype, we have been inspired by the look and feel of a modern apothecary. The brand mark is made up of the letters S, F, and an ampersand (&), all united inside a circle to represent the connection between flowers and spices. The duality of gentleness and strength in this combination is underscored by the light and bold typography of the logotype.
Product photo: Robi Srebrnič
Brand photo: Matevž Kostanjšek, stylist: Gruša Zorn
