Client: Yasuragi holistic studio
Project: Brand identity design
Year: 2022
Services: Brand design, Brand communication, Print design
Brand identity design
Yasuragi
The Yasuragi sign embodies the fusion of Japanese Zen garden patterns - a serene haven for contemplation and inner peace. It combines a fingerprint and the initial letter "Y," elegantly stylized as two interconnected touches, symbolizing unity. For the logo we have opted for a sleek sans-serif typography, to convey stability, solidity, balance and a contemporary feel. When designing business cards and gift certificates, we carefully select organic paper derived from nature.