Client: Slovenian Association of Rheumatic Patients
The project was supported by Novartis
Project: Awareness campaign
Year: 2020
Services: Creative direction, Visual identity, Print design, UX/UI design, Web design, Design consulting
AS - Ankylosing spondyloarthritis
Awareness campaign
AS project was designed as an awareness campaign and planned with tendency to diagnose the disease faster. The aim of the project was to familiarise the patients with the disease, build a community for the patients, and to raise awareness of the disease among the general public, promoting more effective treatments.
The project presents artwork created by students of the Celje Grammar school, Art Department. Artwoks depict not only pain, but also the strength and zest for life of people with the disease. The artwork illustrates the invisible pain that patients with axial spondyloarthritis experiance.
Online exhibition: bolecinavkrizu.si
The project was originally conceived as an art exhibition of the Celje Grammar School. As this was during the COVID-19 pandemic, social gatherings and outdoor physical activity were heavily restricted. As a result, the originally planned exhibition was moved to the digital world and the artwork was presented online.
